Have you noticed that more than half of the apps that pay most of the money can be downloaded for free by looking at the "Top 10" list in Apple's App Store? How can you make this possible?
A few years ago, the App Store introduced new features. This allows developers to connect directly within the customer's application. This function took some time, but now it is one of the best profit strategies for many developers and there are two strategies that have proven to be very effective for developers.
Free trial
You can not download the game / app free trial version directly from the App Store. However, with in-app purchases, developers can effectively offer demonstrations and trial apps for free. In 2011 the App Store saw a big rise in this strategy. Game developers can download full version of 1/10 game of unlocked level for free. If the user is enjoying the game, you can purchase all other levels in the game (from within the app).
This has many benefits for developers. Most notably, you can get the game in the hands of far more users than it was otherwise possible. Since users can download apps for free, they are more likely to try, and if you can hopefully upgrade later.
"Freemium" model
Another common strategy for in-app purchases is the "Fermium" model, where applications are free for everyone, but those who regularly use the app can upgrade more features. This is widely used by utility developers such as photo editors, where most effects are free, but additional filters are available for $ 0.99. This will allow many users to use this app, but will still receive revenue from users who continue to use and earn money.
"Currency" model
Finally, let's take a look at all the most effective in-app purchase strategies. It is mainly used by developers of social and strategy based games. Like the above strategy, anyone can download and play the game freely, but games such as Smurf Berries (Smurf & # 39; s Village) and Magic Beans (Trade Nations). Most games offer users a way to get a free currency, but for users who want to go faster or achieve more, in-app purchases of these items will improve the gaming experience.
For developers, the increase in in-app purchases has increased opportunities to generate tremendous profits from work, and the depth and quality in the app store has been improved.
