Sweeeeet! Baskin-Robbins , the world & # 39; s largest chain of ice cream specialty stores, is blasting into a selection of new and refreshing frozen tricks in celebration of Sony Pictures Animation & # 39; s animated action-comedy Surf & # 39; s Up, in the theers June 8, 2007. Baskin-Robbins is introducing seven gnarly surfing-themed frozen treats to get ice cream lovers geared up for for summer. Baskin-Robbins is also making a splash from the Pacific Ocean to the Atlantic Ocean with a mobile tour and the Big Wave Instant Win Game.
Baskin-Robbins is creating a frenzy of excitement this summer with its new tubular surf & # 39; s inspired flavors, Penguin Swirl and Splish Splash (TM). Ice cream lovers will go wild for the flavors black ice cream and blue sherbet turns tongues penguin black and ocean blue within the first lick. In addition, consumers can cool - off with one of Baskin - Robbins refreshing new Fruit Blast Smoothies, a combination of real fruit and non - fat frozen yogurt, available in a variety of new and exotic fruit flavors like Berry Pomegranate Banana.
"Baskin-Robbins is going back to its summer fun to its customers," said Scott Colwell, Baskin-Robbins "vice president of marketing." We are excited to kick-off our mobile tour and help ice cream enthusiasts sweeten their day with our refreshing new trees. "
Surf & # 39; s Up Ice Cream Treats
Baskin-Robbins Surf & # 39; s Up ice cream and frozen treats are available at participating stores nationwide now through August 19, 2007, while supplies last .
o Penguin Swirl : A swirl of black Mixed Berry ice cream and white Tutti Fruiti ice.
o Splish Splash (TM) : A refreshing blend of Blue Raspberry sherbet swirled with Blueberry ice.
o Fruit Blast Smoothie : Real fruit blended with non-fat frozen yogurt blasts a smooth and satisfying flavor. Available in new Berry Pomegranate Banana, Strawberry-Banana and Mango.
o Fruit Blast : Real fruit blended with ice, blasts a refreshing bold and intense flavor. Available in new Berry Pomegranate, new Blue Raspberry, Strawberry-Citrus, and Wild Mango.
o Penguin Cone : A frosted penguin leaning up against against a palm tree is a refreshing change to Baskin-Robbins single scoop of ice cream in a sugar cone.
o Surf & # 39; s Up Sundae : Beat the heat with a tropical treat! Very Berry Strawberry, World Class® Chocolate and Nutty Coconut ice creams layered with pineapple topping and crushed graham cracker, topped with whipped cream, half a banana and a Surf & # 39; s Up chocolate bar.
o Surf & # 39; s Up Ice Cream Cake : A full sheet cake transformed into a beach scene, complete with Cody and Tank riding the waves. Available in Baskin - Robbins new Fudge Crunch Cake, a layer of fudge and chocolate crunchies in between two layers of ice cream.
Cruising Coast to Coast
The mobile vehicle, fashionable with colorful pictures of Surf & # 39; s Up characters Cody, Lani and Chicken Joe, will provide consumers with The opportunity to sample Baskin-Robbins ice cream flavors, play the new surf & # 39; s Up video game by Ubisoft, and get sweet treats and deals. York and making stops in 31 cities including San Diego, Sacramento, Calif., San Francisco, Baltimore, Washington, Chicago, Houston, and Dallas. The east coast tour will conclude in Dallas on July 16, 2007 and the west coast tour will will conclude in Fresno, Calif. on July 31, 2007.
Catch a Wave and Win
Contestants can visit http://www.bigwaveblast.com or http://www.baskinrobbins.com/bigwave to view scenes from When Cody hangs ten, the contantant wins! If Cody wipes out, consumers receive a coupon offer for Fruit Blast Smoothies and can come back again the next day for a chance to win. Consumers can play each day through July 31, 2007 for a chance to win Baskin-Robbins coupons and many exciting prizes including:
Two all-inclusive trips for four to Jamaica
A trip for four to the Hilton Hawaiian Village in Honolulu
Baskin-Robbins Treats for a year
Surf & # 39; s Up video games, DVDs and more!
Up addition to Surf & # 39; s Up inspired fun including the Gnarly Name Generator, downloadable Surf & # 39; s Up wallpaper, screen savers, buddy icons, a mini-version of the Surf & # 39; s Up video game by Ubisoft and more.
Flavor History and Innovation
Baskin-Robbins has created more than 1,000 ice cream flavors over the past 61 years, many inspired by fashions, people, events in time and pop culture trends. Baskin-Robbins continues to be the leader in ice cream flavor innovation by consistently introducing new ice cream flavors to its extensive flavor library. The iconic brand is committed to delighting taste buds of all ages with exciting new and traditional menu options.
About Baskin-Robbins
Baskin-Robbins, the world & # 39; s largest chain of ice cream specialty shops, creates and markets innovative, high-quality ice cream, specialy frozen desserts and beverages in more than 5,600 retail shops around the globe. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin & # 39; Brands, Inc. Family of two people ice cream enthusiasts their passion led to the creation of more than 1,000 ice cream flamors and a wide variety of delicious treats. companies. For further information, visit http://www.baskinrobbins.com.
About Surf & # 39; s Up
The film profiles teenage Rockhopper penguin Cody Maverick (Shia LaBeouf), an up-and-coming surfer, as he surf & # 39; s Up is an animated action-comedy that delves behind the scenes of the high-octane world. Almost the way, Cody meets Sheboygan surfer Chicken Joe (Cody leaves) First day pro competition. Followed by a camera crew to document his experiences, Cody leaves his family and home in Shiverpool, Antarctica to travel to Pen Gu Island for the Big Z Memorial Surf Off. (Jon Heder), famous surf promoter Reggie Belafonte (James Woods), surf talent scout Mikey Abromowitz (Mario Cantone), and spirited lifeguard Lani Aliikai (Zooey Deschanel), all of whom recognize Cody 's passion for surfing, even if It 's a bit surprising (Jeff Bridges), Cody begs to find his own way, and discovers that a true winner is not always the one who comes in first.
About Columbia Pictures:
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE & # 39; home entertainment acquisition and distribution; operation of studio facilities; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.
About Sony Pictures Animation:
Sony Pictures Animation was established in May 2002 to enable Sony Pictures Entertainment to tap into the vast imagination of the creative community, development characters and stories That division and stories that are best realized through digital production and bring entertainment for audiences of all ages to the screen. The division & # 39; s first film, Open Season, was released in September, 2006. Sony Pictures Animation is present in production on Surf & # 39; s Up (due in theaters June 8, 2007) and Cloudy With A Chance of Meatballs (spring 2009) .
(TM) & © 2007 Sony Pictures Animation, Inc. All Rights Reserved
